Experienced product designer & strategic thinker.

About me

I have been a designer for almost 15 years. In this time, I’ve worked on ecommerce, editorial, music software, print-on-demand automations, computer vision solutions, personalisation journeys, LLM features and much more.

As a product designer, I’ve increased conversion, engagement and customer loyalty. I’ve improved workflow efficiency with new innovations. And I’ve improved accessibility, consistency and scalability of legacy platforms.

As a multimedia designer, I’ve unified experiences and produced scalable design systems that support innovation and business growth.

My strength is my ability to step into the user’s shoes while also considering the wider sociological impacts that technologies can have. With this strength, I can arrive at solutions that have a positive effect at the micro and macro levels.

Facebook Accelerator with The Conversation

I’m here to help.

I am the Principal Designer at Atticus, a global software company leading the way in fact-checking and verification tools. Prior to this, I led product design at The Conversation while also managing the design strategy and mentoring design-related roles. As a bridge between research, design, strategy and product, I unite teams. I work best when I've got a big problem to solve with a strong mission behind it (like reimagining RedBubble's product discovery or re-platforming The Conversation's editor cms) but I am also a valuable contributor to tactical roll outs like accessibility improvements, building out design systems or incremental updates that meet strategic metrics. I am extremely adaptable, efficient and collaborative.

I’m holistic & it doesn’t overwhelm me.

I don’t just think about your website, app or the brand style guide. I think about every touchpoint of your brand. Your story, your social media communications, your call centre’s tone of voice, the scalability of the design system, the long term potential of your data, your new audiences and your marketing funnel. It’s all part of your unique identity and business needs. I keep all these components front of mind throughout a project roll out. It’s my absolute pleasure.

I can balance quality, time & cost.

The best kind of Digital Expert is someone who has worked in all three pillars: Design, Engineering & Business. That’s me. I’ve been an Account Manager, Front End Developer & Lead Product Designer.

Art direction (+ modelling!) for culture photos at Atticus

I speak your language.

I’ve worked at brand & digital agencies, start ups, and non-profits. I’ve transformed luddites into confident Wordpress & Craft CMS users. I can write a technical specification. I can brainstorm solutions with a designer while supporting their creative needs. I can pinpoint someone’s preferred way of thinking. I can ensure all parties are aligned and maintain scope. I can ask the kinds of hairy questions that builds trust and reveals the remarkable ‘unknown-unknowns’.

I go beyond solutions.

A good UXer questions the problem that we are trying to solve and is able to design-think their way towards a human-centred solution. A level up from this is the ability to innovate, test, measure and compare effort vs impact. This is someone who goes beyond solutions and thinks about feasibility and strategy. I can carry a project from problem to solution to implementation. I can learn, ideate, prototype, test, build, launch and learn again.

I’ve had the pleasure of working with the best people.

Read testimonials

CV

Atticus

Principal Designer • 2023 – Present

The Conversation International

Harmonised 9 independent, global editions across 4 languages.

Head of Design • 2018 – 2023

The Wilderness Society

Launched a new brand, website and ad campaign on a shoestring budget and a tight deadline.

PM Digital & Comms (Contract) • 2018

Ain’t no planet B

Built an audience of 14,000 social followers in under 18 months.

Founder • 2017 – 2018

Climates

Designer (Volunteer) • 2017 – 2018

Redbubble

Transitioned away from legacy monolith to a fully scalable solution.

Product Designer • 2016 – 2017

Studio Alto

Designed and developed digital solutions for a wide range of clients.

Designer • 2013 – 2016

Carter Digital

Account Manager • 2011 – 2013

Frontline

Design + Marketing Assistant • 2011 – 2013

"Wonderful mentor and creative collaborator"

Team feedback
“Upbeat. Organised.”

Team feedback
"Design in the open is the gold standard of collaboration. You always try to make your work and your thinking approachable to others."

Team feedback
“I love the way the way you were in a position to make final calls and decisions, it helped to speed up the process and you kept things moving when they needed it."

Team feedback
"Zoe works closely with PM & EM and shares her insights on user behaviour and her own vision of what the optimal solution could be."

Team feedback
“It's a pleasure working with someone who lets experimentation and well-crafted user testing guide their output.”

Team feedback
"Zoe engages in many projects within Redbubble that not only involves her direct team. She thinks of processes to help her stay on time and meet deadlines."

Team feedback