PM Digital & Comms (Contract) • 2018

The Wilderness Society

Highlights

  • Launched new brand, website and celebrity-endorsed advertising campaign on a shoestring budget and a tight deadline

  • PR reach estimated at 60 million

  • Facebook video was watched by 2.4 million people during campaign time

  • Recognition of rebrand shared in Under Consideration’s Brand New

  • "Zoe didn’t just run the project but brought a transparency to our workings that was beneficial to the whole organisation.”

    Matt Brennan, COO

  • “Professional, personable and just generally brilliant."

    Matt Brennan, COO

  • "The calm centre in the eye of the rebranding storm. Zoe’s emails and updates helped keep us informed and inspired."

    Matt Brennan, COO

What I did

Led a team to launch the Wilderness Society’s new brand strategy, website redevelopment and celebrity-endorsed advertising campaign. Reporting to the COO, I was responsible for design delivery (2 external design agencies plus 5 internal creatives). I managed stakeholders across leadership, creatives, developers, account managers and all staff during a time of immense change in the organisation.

  • “Having been an environmental campaigner in Australia in a past life, I must say, dust my nutsack in icing sugar and bathe it in the warm glow of tasteful mood lighting, this is wonderful”

    Tom Young, some guy on Twitter

Jono @ The Wilderness Society

Zoe is a dream to work with.

Her natural talent for interpersonal communication makes her uniquely adaptable, and an ideal manager of projects and people alike. With boundless enthusiasm for learning and a hands-on attitude to work, she's sure to be an asset everywhere she goes.

Zoe oversaw a complex web development project in a uniquely challenging stakeholder environment. In that role, she went above and beyond, helping our entire team to better plan and communicate.

via Linkedin Recommendation

Creative direction by Rob Beamish, Jono Aidney & Gabe Woodmansey at The Wilderness Society. Graphic design by Alter. Web Design & Development by Carter Digital.

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